Welcome to the 2026 SoCal Rental Website Refresh

James Rivera

James Rivera is the Technical Director at SoCal Rentals, responsible for the technical readiness of the entire inventory. From routine maintenance and cleaning to firmware updates and full system diagnostics, James ensures that every piece of gear leaving the shop is in flawless condition.

James has over a decade of experience as a camera technician and systems engineer. He has worked on broadcast productions, live events, and feature films, accumulating hands-on experience with a wide range of platforms. He also leads the technical vetting process when SoCal Rentals evaluates new equipment to add to its inventory.

When something unexpected comes up on a shoot, James is often the person crews call. His deep technical knowledge and calm problem-solving instincts make him a trusted resource for productions dealing with equipment issues in the field.

Areas of Expertise

Equipment maintenance, camera systems, firmware management, live event tech, field support.