Eric Broderson

With a vision for creating a comprehensive entertainment equipment rental company, I founded SoCal Productions, Inc., dba SoCal Rentals. Since then, we have grown SoCal Rentals into a trusted provider of high-quality equipment and solutions for film, television, music, live events, and corporate productions. Driven by my commitment to the industry, passion for creating opportunities, and desire to find new ways to serve customers, I remain focused on leading SoCal Rentals with a focus on growth, innovation, and exceptional client service.

Beyond the rental industry, my entrepreneurial experience includes founding and successfully selling the fashion brand "Goldie" by Flawless Industries.

Areas of Expertise

Entrepreneurship & Business Leadership, Operations & Business Strategy, and Client Relations & Service Strategy